We have a busy fall ahead of us—and that’s always good news. We like to stay busy.
We’re working on two special annual publications: the CNY Business Guide and the CNY Winter Guide.
Both publications are designed to reach specific audiences in the community.
We’re excited about these new editions and would like to share a few details about them.
Let’s begin with the Winter Guide.
Winter can be challenging, but it also offers plenty to celebrate. The new CNY Winter Guide will help readers embrace the season and make it more fun and enjoyable. This year’s annual publication will feature an extensive calendar of events, compelling stories, and curated lists of things to do and see throughout the winter.
This will be our 31st annual issue. It is one of the few publications—if not the only one—devoted exclusively to winter in Central New York. For advertisers, it offers a valuable opportunity to reach readers across the region. As we tell prospective advertisers, one ad works for them all season long. Rates start in the low $200s.
The guide will be available at hundreds of high-traffic locations, including all Wegmans stores and select Price Chopper and Tops Friendly Markets locations. It will also be available online, with every ad hyperlinked so readers can click directly through to the advertiser’s website or Facebook page.
Our network of drivers will also deliver the guide to hundreds of high-traffic locations several times throughout the winter.
The publication will be out by Thanksgiving.
The CNY Business Guide is a one-of-a-kind publication that many readers use as a reference. Unlike the books of lists published by business journals across the country, it comes in a glossy, full-color magazine format. It also ranks employers in four counties, with a particular emphasis on Oswego and Onondaga and substantial information about Cayuga and Jefferson.
It is an ambitious project that requires extensive research, phone calls, careful fact-checking, writing and design. In short, it takes a great deal of work—and we’re glad to take on the challenge.
The guide is widely distributed to business and professional readers throughout Central New York.
The Business Guide gives companies an excellent opportunity to highlight their growth and expansion, showcase new products, and share other noteworthy developments.
For readers, it provides a valuable snapshot of companies across the region, including what they do and who leads them.
The guide will be published in early December.
We invite companies to advertise in both publications. Advertising costs are relatively low, and each guide offers access to a broad audience across Central New York.
Wagner Dotto is the editor and publisher of Oswego County Business Magazine.
