SUNY Oswego’s School of Business announced the appointment of Maureen Melville as the inaugural director of the Center for Business Excellence and Transformation (CBET).
An accomplished educator, business leader and innovator, Melville brings a dynamic blend of academic excellence, corporate experience and visionary leadership to this pivotal role.
“Throughout my career in sales, marketing and education, I’ve been passionate about bridging the gap between academic learning and real-world success,” Melville said. “As the director of the Center for Business Excellence and Transformation, I see an incredible opportunity to not only elevate student career readiness but also strengthen our connections with the local and regional business community. By fostering collaboration between students, faculty and industry leaders, we can drive meaningful economic and professional growth for everyone involved.”
CBET is a new hub for student, faculty, and community collaboration. CBET’s mission is to foster business excellence through innovative learning, industry partnership, and co-curricular programming that drive real-world impact. Supported by funding from the National Science Foundation, Empire State Development and alumni donors, CBET will serve as a catalyst for economic development and transformative business practices.
Melville has served as a visiting assistant professor and faculty career mentor at SUNY Oswego since 2018, and serves as the dean’s leadership fellow, where she is part of the team that led efforts in fundraising, student mentorship and program development.
She was instrumental in launching and growing the sales triathlon competition, seeding and growing the sales minor — now the largest minor in the School of Business — and coordinating high-impact events that connect students directly with industry professionals.
Melville holds a Master of Business Administration from SUNY Oswego and a Bachelor of Science in business administration from Rochester Institute of Technology, with a double major in marketing and international business.
