Likes, links and forwards can get your brand in the limelightBy Deborah Jeanne SergeantIf you think that social media is only for large companies, perhaps you should consider adjusting your perspective.It’s free, easy to use and can prove an effective means of reaching your customers. How you do it is what matters.“Small businesses can use social media to connect with their customers by being authentic and engaging,” said Heather McCoy, owner of 315 Designs, LLC in Fulton.Unlike a slick radio spot or TV ad, social media is about being real and approachable — not “salesy.”It’s also not important how many people you reach on social media, but the means by which they are reached.“Authentic engagement outweighs vanity metrics now,” McCoy said. “In today’s world, social media success is more about building real connections than just chasing likes. Small businesses should focus on creating genuine interactions by sharing relatable content and actively engaging with their customers. It’s not about having the largest following, but about fostering meaningful relationships with the people who support your brand.”Reaching your ideal target market relies upon selecting the social media platform where they’re active, such as Gen Z preferring YouTube above all other platforms, according to Morning (more…)