AmeriCU Credit Union announced the appointment of Amber Cooleen as the new senior vice president of marketing. With more than 20 years of experience, she brings innovation, creativity and a proven record of leadership to help support AmeriCU’s growth.
Cooleen has held key marketing roles across various industries, from business-to-business startups to global real estate organizations. Most recently, she spent four years serving as chief marketing officer for a credit union based in the Capital Region.
“Our members are at the center of everything we do, and it’s critical that we connect with them in a meaningful, impactful manner,” said Cooleen. “Our members have many choices for where they open a checking account, get a car loan or apply for a mortgage. What sets us apart is the relationships we have with them – we aren’t just a credit union, we are a trusted financial partner.”
Cooleen holds a bachelor’s degree in English, with a concentration in writing, and a master’s degree in corporate and organizational communications from Fairleigh Dickinson University in Madison, New Jersey.
She has volunteered with organizations such as Catherine’s Center for Children and the Red Cross of Northeastern NY, where she served three years on the board of directors. She has also volunteered as a judge for the America’s Credit Unions’ Diamond Awards, an annual credit union marketing competition.
AmeriCU Credit Union has total assets of $2.8 billion and 21 financial centers serving more than 170,000 members in New York state and beyond.
