Monday April 16, 2018

CountryMax: Newest Addition to Retail Mix in Oswego

Business focuses on array of offerings fitting for rural lifestyle
By Lou Sorendo

    A new CountryMax store is coming to Oswego.


    The business will be located on state Route 104 East between Shampine and Eugene Saloga drives in the city of Oswego.


    According to director of sales Brad Payne, the business is targeting mid-to-late June for its soft opening and planning a grand opening in mid-July.


    The tentative date of the grand opening sale is July 21-22, but it is not yet official.


    The size of the store will be 26,000 square feet. Payne said the cost of the project is not information the business discloses.


    “Depending on what time of the year, we will have anywhere from 15-to-30 employees at any given store in a mix of full- and part-time positions,” Payne said. “In the busiest season of spring, we aim to employ as many people as we can to take care of our customers during the planting and spring cleaning rush, and then from there we vary throughout the year.”


    This will be the 17th location for CountryMax in Upstate New York, with stores located primarily in the Rochester and Syracuse areas.


    In addition to farm and feed supplies, CountryMax offers lawn and garden products, pet supplies, clothing and back yard wild bird feeding products.


    “The Oswego location will carry all of the products that our customers love in our other CountryMax stores, as well as quite a few new products and product lines,” Payne said. “Every time we open a new store, there is an opportunity to showcase and experiment with new product mixes and layouts.


    “We’re so excited because we’ve got some really unique, new and fun products and features that we have never tried before,” he added.


    CountryMax is a family owned and operated retailer based out of the Finger Lakes region. Its first store was opened in 1984 in Farmington.


    “Oswego is such a unique, vibrant place and really has a lot of very appealing aspects that come together to make it a perfect community for us to join,” Payne noted.