Friday October 10, 2014

'With Passion and Purpose' Campaign Set at SUNY Oswego

Media Summit Thursday to promote college's fundraising efforts

    ESPN anchor Steve Levy, a 1987 graduate of SUNY Oswego, will join college president Deborah F. Stanley for a live online broadcast of "The Tomorrow Show," the official kickoff of an unprecedented $40 million campaign for SUNY Oswego on Thursday.

    The 7:30 p.m. show will launch the public phase of "With Passion and Purpose: The Campaign for Oswego." Students will produce the broadcast, which will highlight Oswego's faculty and students. It will broadcast live from the college's home page at

    The campaign will provide resources to support students and create a more vibrant intellectual campus climate.

    The silent phase of the campaign has already brought about significant changes. The largest private gift in college history — a $7.5 million bequest from the estate of Lorraine and Nunzio Marano — came earlier this year. Previously, Dr. Barbara Palmer Shineman made a $5 million gift in honor of her late husband and chemistry department founder, Dr. Richard S. Shineman. Barbara Shineman, a longtime professor in Oswego's School of Education, received her bachelor's degree from Oswego in 1965 and master's in 1971.

    "We are at a defining moment in higher education," Stanley said. "The need to remain affordable, relevant and student-centered has never been greater. To meet those challenges, SUNY Oswego is intensely focused on keeping costs within reach of all families, promoting student learning and development, and preparing and motivating graduates to lead productive lives and enrich their times."

    The campaign has already raised more than $31 million on the way to its $40 million goal.

    "The Tomorrow Show" will culminate a full day of public activity at the college:

    • A 24-hour challenge will start things off at midnight. Levy is pledging a $40,000 gift to the college if 750 people make a gift of any size to SUNY Oswego at between midnight and 11:59 p.m. Thursday.

    • Al Roker, a 1976 alumnus, is scheduled to bring to campus the entire "Wake Up Withi Al" show on the Weather Channel and his segments on NBC's "Today" show in live broadcasts starting at 5:30 a.m.

    • From 2:30-4:30 p.m., media icon Charlie Rose will receive an honorary degree before joining Roker, Pulitzer Prize-winning columnist Connie Schultz and Dennis Thatcher of Mission Broadcasting on the panel of the 10th Lewis B. O'Donnell Media Summit. Esteemed author and media critic Ken Auletta, a 1963 graduate of Oswego, will moderate. Louis A. Borrelli Jr., of Oswego's class of 1977 and founder of the media summit, will receive the SUNY Oswego Presidential Medal for outstanding contributions to his alma mater. The program will be free and open to the public and also webcast at