Thursday June 27, 2013

City of Oswego to Unveil New Look During Fourth Parade

‘Cool by Nature’: Marchers to display new city logo
By Lou Sorendo

    The city of Oswego has a new logo.

    The logo will be officially unveiled during the Fourth of July parade in Oswego, slated for 1 p.m. July 7.

    The parade route runs from Liberty Street to East Seventh Street along Bridge Street.

    An entourage led by Mayor Tom Gillen will be displaying a banner featuring the new logo during the parade, and will also be wearing T-shirts with the logo along with the saying, “Cool by Nature.”

    The city is using “Cool By Nature” as part of its recent marketing campaign and image launch.

    The logo was designed by Step One Creative as part of the museum collaborative to help promote Oswego’s museums and history, according to Greg Mills, assistant director of the Oswego Community Development Office.

    Initially, the Oswego branding committee was formed to help develop an image that c
    ould be used for the banner program, he noted.

    The committee that became the branding task force further developed the image and logo to create a new look for Oswego.

    “We determined that the parade would be the perfect venue to launch this new image formally,” Mills said.

    “We need to get as many children as possible to join us. If you have a son, daughter, grandchildren, niece, nephew or a neighbor, please ask them if they would like to march with us,” Mills said. “They will get a free T-shirt and have a great time. We would love to have a big turn out and make it a great unveiling of the new image.”

    City representatives will be marching with the banner and handing out temporary tattoos for children as well as window clings for adults to help introduce and brand the new image.

    “I believe the new logo is more contemporary looking and has a ‘cooler’ feel to it,” Mills said. “It still identifies the important elements of our city with water, boating and our sunsets.”

    “I think it is going to give people the feeling that we, as a city, are progressing forward and taking steps toward positive change,” he added.