Monday March 11, 2013

Scotsman Cuts Operations, But The Valley News Stays Intact

Fulton publication dodges the layoff bullet
By Lou Sorendo

    The Scotsman Media Group, publisher of The Valley News in Fulton, has printed its last Pennysaver and has slashed one third of its workforce.

    The company, headquartered in Syracuse, has laid off about 60 workers. None of the layoffs affected The Valley News, which employs 13 workers. Most of the layoffs occurred at the Scotsman Media Group in Syracuse.

    The Valley News will continue business as usual. Its publishing schedule will remain the same, according to Scotsman Media Group President Bill Veit.

    The Valley News’ production room was shifted to the Syracuse headquarters along with one employee. That move was under way as part of a consolidation effort prior to today’s announcement of cutbacks.

    The Valley News retains its editorial and sales capacities at its Fulton location.

    “It won’t affect The Valley News whatsoever,” Veit said. “We’ve got classified content to figure out, but it will not affect either the midweek, weekend or advertising-free piece,” Veit noted.

    “We are focusing on our strengths,” Veit said.

    Prior to the announced changes, half of Scotsman Media Group’s business revolved around commercial printing out of its Syracuse and Chenango Bridge locations.

    Now, that mix will be more like 80-to-85 percent commercial printing with the balance focused on publishing, Veit noted.

    Sunday marked the end of an era in Central New York publishing history with the publication of Scotsman Media Group’s last Pennysaver edition. Veit noted the company produced its first edition—The Northside Shopper—in November 1954.

    Veit said the company will continue to offer commercial printing, distribution services and an array of publications like Today’s CNY Woman and Vacationer.

    “Our publications that you have embraced and supported for many years will continue to grow and meet the needs of the market,” Veit said. “And through these, we promise to continue to provide print and online coverage in the market.”

    “Please understand this difficult decision was the result of a sudden and dramatic downturn in the company’s Pennysaver advertising business,” Veit said.

    Last Friday, the company ceased operations at facilities in Auburn and Cortland. Most of the employees at these two locations were laid off.

    All layoffs are expected to be permanent, Veit said.
    Veit said many factors led to the downturn in the company’s Pennysaver business, including “a myriad of other advertising alternatives in the market.

    “While continued rejuvenation of the Pennysaver product line to better meet advertiser expectations was given consideration, it was decided it would be wiser to redirect our people and resources to focus on our core strengths and more profitable businesses.”

    Prior to the change, Scotsman was delivered in 18 zoned editions reaching more than 250,000 homes—and more than 367,000 weekly readers—making it the largest home-delivered publication in Central New York.

    The Scotsman is also regarded as one of the area’s largest web offset and sheet-fed commercial printers serving clients throughout New York state.

Oswego County Business Magazine
Issue 164

Issue 164
October/November 2019

Cover Story

  • Cruse Control
  • Jeff Cruse takes over as top leader for Novelis’ Oswego Works


Linda Eagan

On The Job

What type of marketing do you find most effective?

Success Stories

The Child Advocacy Center of Oswego County

My Turn

Why President Trump Won’t Admit Mistakes


News Briefs on Local Businesses & Business People

Economic Trends

Oswego County IDA Recapitalizes Popular Loan Program

Last Page

Rodmon King