Binghamton, Mohawk Valley editions now bi-monthly publications
By Lou Sorendo
CNY Business Review, Inc., has changed its print cycles for two of its three newspapers.
CNY Business Review will now print both its Greater Binghamton and Mohawk Valley editions each six times a year. Both had been published on a bi-weekly basis.
The three publications combined, which cover a 16-county area surrounding Syracuse, reach a print audience of almost 50,000 readers.
The print cycle of the CNY Business Journal will remain a weekly publication. The CNY edition will now cover the entire 16-county region.
“Our business communities are increasingly focusing future growth and development on a regional basis rather than on a strictly local basis. This has changed our editorial direction to include news and information on adjacent regions that supplement our local focus,” according to CEO Marny Nesher.
Nesher said her company’s overall mission is to cut back on print and present more online coverage.
While this measure is more cost effective, CNY Business Review wants to be able to present more content in a quicker manner as opposed to a bi-weekly print schedule, Nesher said.
The online version enhances the company’s ability to reach out to more readers, she noted.
“We want to give value in both areas,” she said. The measure coincides with a national trend that is seeing more news organizations lean toward online options, Nesher added.
Publisher Norman Poltenson created CNY Business Review in 1985.
