Being Unique is Not Enough

Competition is merciless and a host of factors can affect your business
By Lawrence R. Perras

    While the businesses profiled in this issue are unique, that is a necessary but not sufficient component of success. The business owner must understand her unique selling position (USP) and communicate that to her target market. While an alpaca farm is a u... [Subscriber-only content]

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Oswego County Business Magazine
Issue 89

Issue 89
April/May 2007

Cover Story

  • Thinking Big
  • There's nothing stopping Destiny USA developer Robert Congel


George A. Reed

My First Job

Working at Central Square's North Country IGA

On The Job

On The Job

Success Stories

Colonial Laundromat

My Turn

Newspapers and the Public's Right to Know



Economic Trends

Resources Available to Grow Your Small Business

Special Article

Time for Lemonade

Last Page

Managing Conflict in the Workplace

Healthcare Briefs